Data collection for CLASSIFY trademark and PULSE

Technical Report · Wed Aug 01 04:00:00 EDT 1990

OSTI ID:6628277

Lineweber, D ^[1]

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1. National Analysts, Inc., Philadelphia, PA (USA)

The Customer Preferences and Behavior (CP B) Project is designed to satisfy two chief objectives of electric utility managers concerned with demand-side management (DSM): organize utility customers into submarkets or segments on the basis of their energy-related needs; and provide tools for evaluating and targeting DSM program options. As part of the CP B project, a national residential survey of residential customers was conducted, from which two software tools were developed: CLASSIFY{trademark} to segment residential customers; and PULSE to evaluate and target DSM program options. This guidebook provides a detailed description of the 1988 CP B National Residential Survey and suggests how member utilities can make use of the resulting CP B national database and software (CLASSIFY{trademark} and PULSE) in their market planning activities. 38 figs.

• Research Organization: Electric Power Research Inst., Palo Alto, CA (USA); National Analysts, Inc., Philadelphia, PA (USA)
• Sponsoring Organization: EPRI
• OSTI ID: 6628277
• Report Number(s): EPRI-EM-5906
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
296000* -- Energy Planning & Policy-- Electric Power
99 GENERAL AND MISCELLANEOUS
990200 -- Mathematics & Computers
C CODES
COMPETITION
COMPUTER CODES
COMPUTERIZED SIMULATION
DATA BASE MANAGEMENT
ELECTRIC UTILITIES
ENERGY CONSUMPTION
EVALUATION
LOAD ANALYSIS
LOAD MANAGEMENT
MANAGEMENT
MARKETING
P CODES
PLANNING
PUBLIC RELATIONS
PUBLIC UTILITIES
RESIDENTIAL SECTOR
SIMULATION
SURVEYS