Residential customer preference and behavior: Market segmentation using CLASSIFY/trademark/: Final report

Technical Report · Wed Mar 01 04:00:00 EST 1989

OSTI ID:6414127

This guidebook introduces and defines energy needs-based market segmentation for the residential electric utility customer market. It provides an overview of the segmentation technique used in the Customer Preference and Behavior (CP and B) project, describes the software (CLASSIFY/trademark/) that was created to help electric utilities segment residential customer markets based on energy needs, and offers several practical utility-specific examples of needs-based segmentation. Finally, it describes the application of needs-based segmentation in a utility's own service territory. 28 figs.

• Research Organization: Electric Power Research Inst., Palo Alto, CA (USA); National Analysts, Inc., Philadelphia, PA (USA); Synergic Resources Corp., Bala-Cynwyd, PA (USA); QEI, Inc., Davis, CA (USA)
• OSTI ID: 6414127
• Report Number(s): EPRI-EM-5908
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
296000 -- Energy Planning & Policy-- Electric Power
298000* -- Energy Planning & Policy-- Consumption & Utilization
C CODES
COMPUTER CODES
DATA
DEMOGRAPHY
DOCUMENT TYPES
ECONOMICS
ELECTRIC UTILITIES
INFORMATION
LOAD MANAGEMENT
MANAGEMENT
MARKETING RESEARCH
NUMERICAL DATA
POWER DEMAND
PROGRESS REPORT
PUBLIC UTILITIES
RESIDENTIAL SECTOR
STATISTICAL DATA