CLASSIFY - applications. Volume 1: Gathering information about your customers. Final report
Technical Report
·
OSTI ID:74145
- National Analysts, Inc., Philadelphia, PA (United States)
This guidebook provides program designers and marketers with methods and tools to assign residential, commercial, and industrial customers to CLASSIFY segments. These assignments are crucial to utilities in targeting customer-driven products and services to the most profitable market segments. The guidebook introduces utilities to the CLASSIFY System and describes how to gather customer needs information. Insights are provided on planning a CLASSIFY survey, selecting the right questionnaire, and interpreting survey results. Appendices show utilities how to customize CLASSIFY to their service areas and administer the residential and business CLASSIFY surveys.
- Research Organization:
- Electric Power Research Inst., Palo Alto, CA (United States); National Analysts, Inc., Philadelphia, PA (United States)
- Sponsoring Organization:
- Electric Power Research Inst., Palo Alto, CA (United States)
- OSTI ID:
- 74145
- Report Number(s):
- EPRI-TR--104568-V1
- Country of Publication:
- United States
- Language:
- English
Similar Records
Residential customer preference and behavior: Market segmentation using CLASSIFY/trademark/: Final report
CLASSIFY-Profiles: Volume 2, Commercial and industrial customer needs and energy decision making. Final report
Data collection for CLASSIFY trademark and PULSE
Technical Report
·
Tue Feb 28 23:00:00 EST 1989
·
OSTI ID:6414127
CLASSIFY-Profiles: Volume 2, Commercial and industrial customer needs and energy decision making. Final report
Technical Report
·
Fri Mar 31 23:00:00 EST 1995
·
OSTI ID:93506
Data collection for CLASSIFY trademark and PULSE
Technical Report
·
Wed Aug 01 00:00:00 EDT 1990
·
OSTI ID:6628277