Tracking consumer attitudes on energy conservation in the Pacific Northwest

Conference · Thu May 01 04:00:00 EDT 1986

OSTI ID:7010409

Fang, J M

Measurement of consumer attitudes and other characteristics allows for the segmentation of the market in a variety of ways to aid in the development and implementation of effective energy conservation programs in the residential sector. Pacific Northwest Laboratory has been conducting marketing analyses for energy conservation activities in the Pacific Northwest for Bonneville Power Administration since 1983. Work completed to date includes a regionwide telephone survey of consumer attitudes conducted in 1983 and several studies characterizing and analyzing specific market segments. In late 1985, a second regionwide consumer attitudes survey was conducted and analyses of the survey data are being conducted. Purpose of this paper is to present the results of a tracking analysis of the changes in consumer attitudes between 1983 and 1985. Consumer understanding and perceptions of energy conservation and other issues are explained first. This is followed by discussions on perceptions of energy institutions and other entities. Results concerning past and potential energy conservation actions, financing, and impacts of energy conservation investments are then presented and a simple scheme of market segmentation is explored.

• Research Organization: Pacific Northwest Lab., Richland, WA (USA)
• DOE Contract Number: AC06-76RL01830
• OSTI ID: 7010409
• Report Number(s): PNL-SA-14018; CONF-860818-13; ON: DE87003171
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320100 -- Energy Conservation
Consumption
& Utilization-- Buildings
320900* -- Energy Conservation
Consumption
& Utilization-- Education & Public Relations-- (1980-)
ATTITUDES
ENERGY CONSERVATION
FEDERAL REGION X
HOUSEHOLDS
MARKET
NORTH AMERICA
PUBLIC OPINION
RESIDENTIAL SECTOR
SURVEYS
USA