The Pacific Northwest residential consumer: Perceptions and preferences of home heating fuels, major appliances, and appliance fuels
In 1983 the Bonneville Power Administration contracted with the Pacific Northwest Laboratory (PNL) to conduct an analysis of the marketing environment for Bonneville's conservation activities. Since this baseline residential study, PNL has conducted two follow up market research projects: Phase 2 in 1985, and Phase 3, in 1988. In this report the respondents' perceptions, preferences, and fuel switching possibilities of fuels for home heating and major appliances are examined. To aid in effective target marketing, the report identifies market segments according to consumers' demographics, life-cycle, attitudes, and opinions.
- Research Organization:
- Pacific Northwest Lab., Richland, WA (USA)
- DOE Contract Number:
- AC06-76RL01830
- OSTI ID:
- 6847726
- Report Number(s):
- PNL-6605; ON: DE88017139
- Country of Publication:
- United States
- Language:
- English
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Related Subjects
29 ENERGY PLANNING, POLICY, AND ECONOMY
290200 -- Energy Planning & Policy-- Economics & Sociology
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320106* -- Energy Conservation
Consumption
& Utilization-- Building Equipment-- (1987-)
APPLIANCES
ENERGY CONSUMPTION
FEDERAL REGION X
FUEL CONSUMPTION
FUEL SUBSTITUTION
FUELS
HEATING
INSTITUTIONAL FACTORS
MARKETING RESEARCH
NORTH AMERICA
RESIDENTIAL SECTOR
SOCIO-ECONOMIC FACTORS
SPACE HEATING
SURVEYS
USA
290200 -- Energy Planning & Policy-- Economics & Sociology
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320106* -- Energy Conservation
Consumption
& Utilization-- Building Equipment-- (1987-)
APPLIANCES
ENERGY CONSUMPTION
FEDERAL REGION X
FUEL CONSUMPTION
FUEL SUBSTITUTION
FUELS
HEATING
INSTITUTIONAL FACTORS
MARKETING RESEARCH
NORTH AMERICA
RESIDENTIAL SECTOR
SOCIO-ECONOMIC FACTORS
SPACE HEATING
SURVEYS
USA