Marketing environment for conservation in the northwest: Phase 2, 1985 summary of findings and implications

Technical Report · Wed Jul 01 04:00:00 EDT 1987

OSTI ID:6053587

Hattrup, M P; Ivey, D L

In July 1985, in order to analyze the marketing environment for the BPA conservation activities, PNL undertook Phase 2 of the project. The following were the three objectives of Phase 2: to track changes in consumer attitudes, interests, and opinions between 1983 and 1985; to identify more refined segments of the residential conservation market in terms of attitudes, interests, and opinions; and to test hypotheses concerning consumer conservation actions and investment behaviors. In the 1985 study, a survey of 1058 households was conducted. The survey sample was drawn from Idaho, Oregon, Washington, and Western Montana, with approximately the same number of respondents from each of the same four geographical divisions as in the 1983 sample. The analyses of the survey results are being published in a series of five reports, including the present one which is the fifth in the series.

• Research Organization: Pacific Northwest Lab., Richland, WA (USA)
• DOE Contract Number: AC06-76RL01830
• OSTI ID: 6053587
• Report Number(s): PNL-SA-15081; ON: DE88000561
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320100* -- Energy Conservation
Consumption
& Utilization-- Buildings
BONNEVILLE POWER ADMINISTRATION
BUILDINGS
ENERGY CONSERVATION
FEDERAL REGION VIII
FEDERAL REGION X
IDAHO
MARKETING
MONTANA
NATIONAL ORGANIZATIONS
NORTH AMERICA
OREGON
SURVEYS
US DOE
US ORGANIZATIONS
USA
WASHINGTON