Cool storage marketing guidebook: Final report

Technical Report · Wed Jun 01 04:00:00 EDT 1988

OSTI ID:6958091

McDonald, C; Davis, T

Use of cool storage for cooling in commercial buildings provides significant benefits to both the utility and the customer. For the customer, cool storage provides lower electricity cost and may provide secondary benefits including increased flexibility for meeting changing air conditioning loads, increased air conditioning capacity and increased space. For the utility, cool storage reduces peak sales, increases off-peak sales and may improve the competitive position of the utility. Over the past 5 years, over 30 electric utilities have developed active cool storage programs. Some of these programs have been extremely successful. Marketing to commercial sector can be extremely challenging due to the diversity of business and the complexity of decision making. This report provides guidance for developing and improving cool storage marketing programs. Descriptions of the marketing programs and lessons of experience from four electric utilities are documented. Commercial sector decision making is described. The barriers to cool storage and the best strategies to overcoming these barriers are reviewed. Detailed guidance for developing, implementing and evaluating a marketing plan is also provided. 12 refs. 26 figs., 24 tabs.

• Research Organization: Electric Power Research Inst., Palo Alto, CA (USA); Synergic Resources Corp., Bala-Cynwyd, PA (USA)
• OSTI ID: 6958091
• Report Number(s): EPRI-EM-5841; ON: TI88011777
• Country of Publication: United States
• Language: English

Related Subjects

20 FOSSIL-FUELED POWER PLANTS
200101* -- Fossil-Fueled Power Plants-- Cooling & Heat Transfer Equipment & Systems
BUILDINGS
COMMERCIAL BUILDINGS
COMMERCIAL SECTOR
COOLING SYSTEMS
DECISION MAKING
DOCUMENT TYPES
ENERGY STORAGE
ENERGY SYSTEMS
HEAT STORAGE
LOAD MANAGEMENT
MANAGEMENT
MARKETING
OFF-PEAK ENERGY STORAGE
PROGRESS REPORT
STORAGE