Strategic marketing for electric utilities
Book
·
OSTI ID:5223057
The book outlines a complete program which any utility can implement to improve its overall profitability by optimizing load factor through effective load management. Cooling storage and pricing for demand side management is covered in detail. Every aspect of the transition taking place in strategic marketing is covered including: marketing to the commercial sector; understanding customer preference and behavior; test marketing demand-side programs; analyzing market penetration of new technologies; converting from conservation programs to a marketing mentality; marketing residential heat pumps; competitive marketing for electric utilities. Most of the chapters have been separately abstracted for inclusion on the Energy Data Base.
- OSTI ID:
- 5223057
- Country of Publication:
- United States
- Language:
- English
Similar Records
Strategic marketing and demand-side management at CP and L
Case for marketing in today's electric utility movement
Marginal-cost-of-service analysis: A powerful marketing tool for electric utilities
Conference
·
Thu Aug 01 00:00:00 EDT 1985
· Energy Technol. (Wash., D.C.); (United States)
·
OSTI ID:5853840
Case for marketing in today's electric utility movement
Conference
·
Thu Aug 01 00:00:00 EDT 1985
· Energy Technol. (Wash., D.C.); (United States)
·
OSTI ID:5776716
Marginal-cost-of-service analysis: A powerful marketing tool for electric utilities
Technical Report
·
Sun Jan 31 23:00:00 EST 1988
·
OSTI ID:5617557
Related Subjects
29 ENERGY PLANNING, POLICY, AND ECONOMY
296000 -- Energy Planning & Policy-- Electric Power
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320603* -- Energy Conservation
Consumption
& Utilization-- Municipalities & Community Systems-- Public Utilities-- (1980-)
COMMERCIAL SECTOR
COMPETITION
DECISION MAKING
DEMAND FACTORS
ELECTRIC POWER
ELECTRIC UTILITIES
ENERGY CONSERVATION
HEAT PUMPS
HUMAN FACTORS
INDUSTRIAL PLANTS
LOAD MANAGEMENT
MANAGEMENT
MARKETING
MARKETING RESEARCH
PLANNING
POWER
PUBLIC UTILITIES
296000 -- Energy Planning & Policy-- Electric Power
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320603* -- Energy Conservation
Consumption
& Utilization-- Municipalities & Community Systems-- Public Utilities-- (1980-)
COMMERCIAL SECTOR
COMPETITION
DECISION MAKING
DEMAND FACTORS
ELECTRIC POWER
ELECTRIC UTILITIES
ENERGY CONSERVATION
HEAT PUMPS
HUMAN FACTORS
INDUSTRIAL PLANTS
LOAD MANAGEMENT
MANAGEMENT
MARKETING
MARKETING RESEARCH
PLANNING
POWER
PUBLIC UTILITIES