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Strategic marketing for electric utilities

Book ·
OSTI ID:5223057
;

The book outlines a complete program which any utility can implement to improve its overall profitability by optimizing load factor through effective load management. Cooling storage and pricing for demand side management is covered in detail. Every aspect of the transition taking place in strategic marketing is covered including: marketing to the commercial sector; understanding customer preference and behavior; test marketing demand-side programs; analyzing market penetration of new technologies; converting from conservation programs to a marketing mentality; marketing residential heat pumps; competitive marketing for electric utilities. Most of the chapters have been separately abstracted for inclusion on the Energy Data Base.

OSTI ID:
5223057
Country of Publication:
United States
Language:
English

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Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
296000 -- Energy Planning & Policy-- Electric Power
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320603* -- Energy Conservation
Consumption
& Utilization-- Municipalities & Community Systems-- Public Utilities-- (1980-)
COMMERCIAL SECTOR
COMPETITION
DECISION MAKING
DEMAND FACTORS
ELECTRIC POWER
ELECTRIC UTILITIES
ENERGY CONSERVATION
HEAT PUMPS
HUMAN FACTORS
INDUSTRIAL PLANTS
LOAD MANAGEMENT
MANAGEMENT
MARKETING
MARKETING RESEARCH
PLANNING
POWER
PUBLIC UTILITIES