Case for marketing in today's electric utility movement
This paper addresses the issues surrounding the return to electric power marketing, and offers some examples of how marketing will mutually benefit the utility and its customers. The key challenge of the 1980s will be to integrate the emerging concept of demand-side management with traditional supply planning and to incorporate effective planning, evaluation of impacts, and customer orientation. The rationale for demand-side management embraces several load shape objectives: peak clipping, valley filling, load shifting, strategic conservation, strategic load growth, and flexible load shape. The authors outline the nine major topic areas within the Electric Power Research Institute project, which will lead to a resource guidebook within the first year. 2 figures.
- Research Organization:
- Electric Power Research Institute, Palo Alto, CA
- OSTI ID:
- 5776716
- Report Number(s):
- CONF-850301-
- Journal Information:
- Energy Technol. (Wash., D.C.); (United States), Journal Name: Energy Technol. (Wash., D.C.); (United States) Vol. 12; ISSN ENTED
- Country of Publication:
- United States
- Language:
- English
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