Strategic marketing and demand-side management at CP and L

Conference · Thu Aug 01 04:00:00 EDT 1985 · Energy Technol. (Wash., D.C.); (United States)

OSTI ID:5853840

Monroe, Jr, J S

An overview of the Carolina Power and Light Company (CP and L) program of strategic marketing and demand-side management describes the preliminary steps of organizing and staffing the program as well as establishing goals and procedures for its implementation. Four key factors that dominate the current marketing situation were the existence of adequate generating capacity, the expectation of higher fixed costs and rates, continued economic growth of the service area, and competition for customers' energy dollars. The marketing plan set out to increase customer satisfaction and employee involvement, as well as to increase company profitability. Three load shape goals include load shifting, valley filling, and strategic load growth.

• Research Organization: Carolina Power and Light Co., Raleigh, NC
• OSTI ID: 5853840
• Report Number(s): CONF-850301-
• Conference Information: Journal Name: Energy Technol. (Wash., D.C.); (United States) Journal Volume: 12
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
296000* -- Energy Planning & Policy-- Electric Power
CONSULTANTS
ELECTRIC POWER
ELECTRIC UTILITIES
LOAD MANAGEMENT
MANAGEMENT
MARKETING
PERSONNEL MANAGEMENT
PLANNING
POWER
PROGRAM MANAGEMENT
PUBLIC RELATIONS
PUBLIC UTILITIES