California solar energy study: decision-analysis panel report
In order to investigate motivations behind an individual's decision to purchase or not to purchase a solar energy system for a home, the California Energy Commission initiated a comprehensive survey program to analyze, in some depth, attitudes toward solar energy use. As part of that program, the CEC contracted for a series of panels comprised of homogenous groups of individuals who were not solar adopters, to probe for underlying attitudes about solar and, through the group dynamics process, elicit information which generally cannot be obtained using a standard questionnaire. The results shed additional light on consumer perceptions about the energy situation, the solar industry, economics, government's role and acceptance of the technology which, in turn, affect the individual's decision to adopt or not to adopt a solar energy device.
- Research Organization:
- George Washington Univ., Washington, DC (USA). Behavioral Studies Group
- DOE Contract Number:
- FG01-79EI10189
- OSTI ID:
- 6519586
- Report Number(s):
- DOE/EIA/10189-T3
- Country of Publication:
- United States
- Language:
- English
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