Existing and potential market for residential solar energy use in California. Summary of findings from CEC solar market surveys

Technical Report · Mon Sep 01 04:00:00 EDT 1980

OSTI ID:5785012

Rains, D

In order to assess the existing and potential solar energy market, the residential sector was split into four subgroups, each of which was interviewed in depth. These subgroups include homeowners who had retrofitted their houses with solar energy systems and a control group of their neighbors, homeowners in seven new solarized subdivisions and seven adjacent nonsolarized subdivisions, and individuals deciding to postpone or not purchase a solar energy system for a home, and a statewide random sample of California households. Five major questions are addressed: how much and what kinds of information about residential solar energy systems do Californians have now; what are the characteristics of individuals purchasing solar energy equipment, and do these individuals represent identifiable market segments; what are the major channels through which solar energy equipment information is flowing; what are the principal barriers to, and incentives for the adoption of solar energy systems; and what are public attitudes towards government regulations regarding the use of solar energy. (LEW)

• Research Organization: California Energy Resources Conservation and Development Commission, Sacramento (USA)
• OSTI ID: 5785012
• Report Number(s): P-500-80-050; ON: DE82900348
• Country of Publication: United States
• Language: English

Related Subjects

14 SOLAR ENERGY
140300 -- Solar Energy-- Economic
Industrial
& Business Aspects
140400 -- Solar Energy-- Environmental Aspects
140901 -- Solar Thermal Utilization-- Space Heating & Cooling
140907 -- Solar Thermal Utilization-- Water Heating
29 ENERGY PLANNING, POLICY, AND ECONOMY
299001* -- Energy Planning & Policy-- Solar-- (1989-)
ATTITUDES
CALIFORNIA
CONSTRAINTS
EQUIPMENT
FEDERAL REGION IX
FINANCIAL INCENTIVES
HEATING
LEGAL INCENTIVES
MARKETING RESEARCH
NORTH AMERICA
REGULATIONS
RESIDENTIAL SECTOR
RETROFITTING
SOLAR EQUIPMENT
SOLAR HEATING
SOLAR SPACE HEATING
SOLAR WATER HEATING
SPACE HEATING
SURVEYS
USA
WATER HEATING