Solar diffusion in California: a pilot study. Consultant report

Technical Report · Mon Oct 01 04:00:00 EDT 1979

DOI:https://doi.org/10.2172/6428862· OSTI ID:6428862

Rogers, E. M.; Leonard-Barton, D.; Avi-Itzhak, T.; Rosa, E.; Adhikarya, R.

Solar system owners and their neighbors in the San Francisco Bay Area were studied. The study determined the level of homeowner awareness about residential solar energy systems, described characteristics of consumers purchasing solar equipment (e.g. whether they represent identifiable market segments), identified major channels of communication through which solar information is effectively used, determined remaining barriers to solar use, identified needed incentives to accelerate commercialization, and assessed public attitudes toward various state and Federal government actions to increase the rate of solar energy use statewide. Issues and questions explored are being used in the development of a statewide survey of 700 homeowners in California to determine if these findings apply to residents throughout the state.

• Research Organization: Stanford Univ., CA (USA). Inst. for Communication Research
• DOE Contract Number: FG01-79EI10189
• OSTI ID: 6428862
• Report Number(s): DOE/EIA/10189-T1; P-500-79-014
• Country of Publication: United States
• Language: English

Related Subjects

14 SOLAR ENERGY
140000* -- Solar Energy
29 ENERGY PLANNING, POLICY, AND ECONOMY
299001 -- Energy Planning & Policy-- Solar-- (1989-)
ATTITUDES
CALIFORNIA
ENERGY
ENERGY SOURCES
EQUIPMENT
FINANCIAL INCENTIVES
GOVERNMENT POLICIES
INFORMATION
INSTITUTIONAL FACTORS
LEGAL INCENTIVES
MARKETING RESEARCH
NORTH AMERICA
PUBLIC OPINION
RENEWABLE ENERGY SOURCES
SOCIO-ECONOMIC FACTORS
SOLAR ENERGY
SOLAR EQUIPMENT
SURVEYS
USA
WESTERN REGION