Electric Utility Market Research Symposium: proceedings
These proceedings contain the papers presented at the Electric Utility Market Research Symposium held November 14-16, 1984, in Dallas, Texas. Co-sponsored by the Electric Power Research Institute and the Electric Utility Market Research Council, the purpose of the symposium was to review and exchange information on the experience of electric utilities with market research techniques and applications. Papers were presented by utility personnel highlighting the major issues related to market research. The first day of the symposium provided an overview of the basics in market research methodology. The morning of the second day focused on the methodological issues as they affect the residential and commercial sectors. The afternoon offered two concurrent sessions: one on the applications of market research and the other on specific techniques used in market research. The final day of the symposium provided case studies concerning integrated supply and demand planning, and industrial end-use data collection. The symposium concluded with panel discussions on utility market research organization and trends. Separate abstracts were prepared for 27 papers in these proceedings.
- Research Organization:
- Synergic Resources Corp., Bala-Cynwyd, PA (USA)
- OSTI ID:
- 6473177
- Report Number(s):
- EPRI-EA-4338; CONF-841171-; ON: TI86920082
- Country of Publication:
- United States
- Language:
- English
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