Proceedings: 1990 electric utility marketing research symposium: Preparing for a market-driven future

Conference · Wed Oct 31 23:00:00 EST 1990

OSTI ID:6283989

Co-sponsored by EPRI and the Electric Utility Market Research Council, the 1990 Electric Utility Marketing Research Symposium was held November 14--16, 1990, Atlanta, Georgia. The symposium's objectives were to: address key issues and explore the latest advances in electric utility marketing and market research; present examples of utility marketing programs and illustrate what works and what doesn't work in the real world; and provide an opportunity for marketing research, and demand-side management professionals to discuss their experience and exchange ideas and information. These proceedings contain copies of the 41 papers presented at the symposium.

• Research Organization: Electric Power Research Inst., Palo Alto, CA (USA); Synergic Resources Corp., Bala-Cynwyd, PA (USA)
• Sponsoring Organization: EPRI
• OSTI ID: 6283989
• Report Number(s): EPRI-CU-7010; CONF-901122--
• Country of Publication: United States
• Language: English

Related Subjects

20 FOSSIL-FUELED POWER PLANTS
200600 -- Fossil-Fueled Power Plants-- Economic
Industrial
& Business Aspects-- (1990-)
29 ENERGY PLANNING, POLICY, AND ECONOMY
296000* -- Energy Planning & Policy-- Electric Power
COMMERCIAL SECTOR
COMPETITION
CONTROL
DEMAND
DEMAND FACTORS
ELECTRIC UTILITIES
ENERGY DEMAND
ENERGY SYSTEMS
MANAGEMENT
MARKETING
MARKETING RESEARCH
MEETINGS
PLANNING
PRICES
PUBLIC UTILITIES
QUALITY CONTROL
RESIDENTIAL SECTOR
SPACE HVAC SYSTEMS