Proceedings: Fifth biennial marketing research symposium. he customer speaks. Are you listening?
Conference
·
OSTI ID:7003480
- Barakat and Chamberlin, Inc., Oakland, CA (United States)
The Fifth Biennial Electric Utility Marketing Research Symposium, cosponsored by EPRI and the Electric Utility Market Research Council, was held November 18--20, 1992, in Dallas, Texas. The symposium's objectives were to: Provide insights on key issues in market research and utility program marketing; present the latest marketing tools and techniques for increasing customer satisfaction and enhancing program success; and provide a forum for utility professionals to exchange ideas and experiences both on market research and on marketing demand-side management (DSM) programs. These proceedings contain the papers (available at the time of publication) presented at the symposium.
- Research Organization:
- Electric Power Research Inst., Palo Alto, CA (United States); Barakat and Chamberlin, Inc., Oakland, CA (United States)
- Sponsoring Organization:
- EPRI; Electric Power Research Inst., Palo Alto, CA (United States)
- OSTI ID:
- 7003480
- Report Number(s):
- EPRI-TR-101695; CONF-9211164--
- Country of Publication:
- United States
- Language:
- English
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