Forging the telecommunications company of the future
The challenges and shortcomings of telecommunications companies are well publicized. The need to become customer-driven, competitive, innovative, and fast moving contrasts strikingly with the tradition of being a thoroughly planned and coordinated, public-service-oriented monopoly. And yet, telecommunications companies are making progress, and are meeting the challenges. It is significant that many of the successes have not involved rejecting the old telephone company, but rather have selectively built on traditional strengths. We recently conducted a survey of senior executives from 11 leading telecommunications companies to learn what strategic issues their companies are facing, and what approaches have begun to work. Almost every one of the success stories reported involved understanding the traditional strengths of the company, and then building on those strengths-often using them in new ways or for new purposes. Sometimes the traditional strengths needed to be modified or redirected. In others, they had to be complemented with new strengths. But in almost all cases, there was a traditional strength at the root of the success story. We learned there are three forms of strengths: traditional, traditional with a new twist, and new complementing traditional.
- OSTI ID:
- 6203141
- Journal Information:
- Public Utilities Fortnightly; (United States), Journal Name: Public Utilities Fortnightly; (United States) Vol. 127:9; ISSN 0033-3808; ISSN PUFNA
- Country of Publication:
- United States
- Language:
- English
Similar Records
Regulating a competitive monopolist
Telecommunications costs will soar