Energy essays: a focus on utility communication

Technical Report · Sat Aug 01 00:00:00 EDT 1981

OSTI ID:6027705

Selnow, G W; Crano, W D; Ludwig, S; Messe, L A ^[1]

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1. eds.

The following papers are included: (1) technology, customers, and the feedback loop, (2) utility communications: a need for understanding the American character, (3) utility programs and grass roots communication, (4) reading the tea leaves of public opinion, (5) the need for public opinion surveys in utility communication programs, (6) the role of assessment in effective utility communication programs, (7) utility customer communication; perspectives on current public policy and law, (8) customer communications - a notion in motion, (9) communication when your customer is your owner, (10) radio advertising, (11) television advertising, (12) newspaper advertising, and (13) magazine advertising. (MOW)

• Research Organization: Michigan State Univ., East Lansing (USA). Center for Evaluation and Assessment
• DOE Contract Number: AC01-80RG10347
• OSTI ID: 6027705
• Report Number(s): DOE/RG/10347-T1; ON: DE83012185
• Country of Publication: United States
• Language: English

Related Subjects

20 FOSSIL-FUELED POWER PLANTS
200100* -- Fossil-Fueled Power Plants-- Power Plants & Power Generation
ADVERTISING
COMMUNICATIONS
ELECTRIC UTILITIES
MANAGEMENT
PUBLIC OPINION
PUBLIC RELATIONS
PUBLIC UTILITIES
TELEVISION