Utilities must do more communicating

Journal Article · Thu Jan 01 04:00:00 EST 1981 · Electr. World; (United States)

OSTI ID:6705514

Uhler, R G

The dramatic changes within the electric-utility industry over the past decade require them to do a greater and more effective job of communicating with their customers. When the revenues and advertising burgets for investor-owned electric utilities over a six-year period are compared with the revenues and ad dollars of other large industries and selected companies, the discrepancy is apparent. The ad costs for just one brand of cigarette are three-fourths of all utility ad spending. The utilities need to use advertising to explain new service programs and rate strategies to the public. 3 figures.

• Research Organization: National Economic Research Associates Inc., Los Angeles, CA
• OSTI ID: 6705514
• Journal Information: Electr. World; (United States), Journal Name: Electr. World; (United States) Vol. 195:1; ISSN ELWOA
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
296000* -- Energy Planning & Policy-- Electric Power
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320603 -- Energy Conservation
Consumption
& Utilization-- Municipalities & Community Systems-- Public Utilities-- (1980-)
ADVERTISING
COMPARATIVE EVALUATIONS
ELECTRIC UTILITIES
PUBLIC RELATIONS
PUBLIC UTILITIES