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Overview of household attitudes toward energy conservation in the Pacific Northwest

Conference ·
OSTI ID:5682944
This paper presents an overview of a residential energy conservation marketing study for the Pacific Northwest conducted during 1983-84. The study assesses the attitudes, perceptions, and past conservation actions of the region's residents and provides market segmentation based upon past conservation actions and the propensity to invest in conservation in the future. The paper also compares the general public's own views with the conservation infrastructure's perception of the public's views. It further compares study results with data from other surveys and studies covering all or part of the Northwest. 7 refs.
Research Organization:
Pacific Northwest Labs., Richland, WA (USA)
DOE Contract Number:
AC06-76RL01830
OSTI ID:
5682944
Report Number(s):
PNL-SA-13124; CONF-8505167-2; ON: DE85012445
Country of Publication:
United States
Language:
English