Development and demonstration of marketing techniques for establishment of ridesharing corporations in New York State: Final report

Technical Report · Thu Oct 01 04:00:00 EDT 1987

OSTI ID:5651691

Peters, E W; Matthews, N P ^[1]

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1. ed.

The intent of this project was to develop, demonstrate and evaluate marketing techniques for the establishment of ridesharing corporations in New York State. The objectives of the first phase of the project were to: (1) develop a ''how-to'' guide for establishing a ridesharing corporation; and (2) conduct a market assessment to identify specific methods for capturing potential users of the service. The objectives of the second phase of the project were to: (1) prepare and implement a marketing strategy to address the various major users and evaluate the viability of new marketing techniques developed in Phase 1 and marketing techniques developed during the first year of operations; and (2) develop and disseminate a ''how-to'' guide regarding the development, implementation and evaluation of marketing strategies for ridesharing in New York State.

• Research Organization: Island Rides, Inc., Melville, NY (USA)
• OSTI ID: 5651691
• Report Number(s): NYSERDA-87-23; ON: TI88900455
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320200* -- Energy Conservation
Consumption
& Utilization-- Transportation
320900 -- Energy Conservation
Consumption
& Utilization-- Education & Public Relations-- (1980-)
ADVERTISING
CARPOOLING
DEMONSTRATION PROGRAMS
FEDERAL REGION II
FINANCIAL INCENTIVES
MARKETING
NEW YORK
NORTH AMERICA
USA
VANPOOLING