Marketing and investment strategies to increase commuter ridesharing. Final report

Technical Report · Fri Jul 01 04:00:00 EDT 1983

OSTI ID:5384373

The objectives of the Vanpooling Project were to increase private sector investment in vanpooling and to teach ridesharing promoters how to develop effective marketing strategies. Findings of ASE's initial market analysis indicated a need for efforts in two areas: investment and marketing. The Vanpooling Project was therefore divided into two components, both directed at accelerating the market penetration of commuter ridesharing. The first component consisted of a training program designed to increase the number of ridesharing agencies that use a systematic approach to plan their marketing efforts. A procedural guidebook titled, Strategic Marketing for Ridesharing Professionals, was produced for use in three workshops that were held in November and December of 1982. The second component of the Vanpooling Project was designed to encourage entrepeneurial commuters to operate vanpools as a business. Vanpooling for Profit: A Business Opportunity, was researched and published to show potential investors how to set up their vanpool to take advantage of available tax benefits. It was disseminated to public and private ridesharing programs nationwide.

• Research Organization: Alliance to Save Energy, Washington, DC (USA)
• DOE Contract Number: FG01-80CS24448
• OSTI ID: 5384373
• Report Number(s): DOE/CS/24448-T4; ON: DE83015771
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
291000 -- Energy Planning & Policy-- Conservation
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320203* -- Energy Conservation
Consumption
& Utilization-- Transportation-- Land & Roadway
320900 -- Energy Conservation
Consumption
& Utilization-- Education & Public Relations-- (1980-)
CARPOOLING
DOCUMENT TYPES
ENERGY CONSUMPTION
INVESTMENT
MANUALS
MARKETING
MEETINGS
TRANSPORTATION SECTOR
VANPOOLING