Strategic marketing for ridesharing professionals
Technical Report
·
OSTI ID:5384366
A management perspective on market planning is described along with the purposes of this guidebook. The phases of marketing planning described here are: determine program strategy, assess market situation, design market strategy, develop implementation plan, and establish evaluation criteria. (MHR)
- Research Organization:
- Alliance to Save Energy, Washington, DC (USA)
- DOE Contract Number:
- FG01-80CS24448
- OSTI ID:
- 5384366
- Report Number(s):
- DOE/CS/24448-T5; ON: DE83015772
- Country of Publication:
- United States
- Language:
- English
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Related Subjects
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320203* -- Energy Conservation
Consumption
& Utilization-- Transportation-- Land & Roadway
320900 -- Energy Conservation
Consumption
& Utilization-- Education & Public Relations-- (1980-)
CARPOOLING
EDUCATIONAL TOOLS
EVALUATION
IMPLEMENTATION
MARKET
MARKETING
PERFORMANCE
PLANNING
TRAINING
VANPOOLING
320203* -- Energy Conservation
Consumption
& Utilization-- Transportation-- Land & Roadway
320900 -- Energy Conservation
Consumption
& Utilization-- Education & Public Relations-- (1980-)
CARPOOLING
EDUCATIONAL TOOLS
EVALUATION
IMPLEMENTATION
MARKET
MARKETING
PERFORMANCE
PLANNING
TRAINING
VANPOOLING