Defense of the multinational company

Journal Article · Sun Jan 01 04:00:00 EST 1978 · Harvard Bus. Rev.; (United States)

OSTI ID:5022255

Galbraith, J K

Efforts by multinational companies to minimize the importance of their power are seen to be an inappropriate, contradictory, and self-defeating public relations effort. The author recommends acknowledging the benefits and realities of the economic and political power they exert. The blame for public misconceptions is placed on corporate executives whose view of their own role is outdated. The rise of multinational corporations is traced and recommendations made for their defense on positive arguments of reducing tariffs, reducing international tensions, developing local management, and providing economic stimulus. He also cautions that multinationals are vulnerable to risks of threats, bribes, currency speculation, environmental insensitivity, and weapons trade criticism.

• OSTI ID: 5022255
• Journal Information: Harvard Bus. Rev.; (United States), Journal Name: Harvard Bus. Rev.; (United States) Vol. 56:2; ISSN HABRA
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
290200* -- Energy Planning & Policy-- Economics & Sociology
99 GENERAL AND MISCELLANEOUS
990100 -- Management
BEHAVIOR
COMMERCE
ECONOMIC DEVELOPMENT
ECONOMIC GROWTH
ECONOMIC IMPACT
INTERNATIONAL COOPERATION
MANAGEMENT
MULTINATIONAL ENTERPRISES
PUBLIC OPINION
PUBLIC RELATIONS
RECOMMENDATIONS
TAXES
TRADE