Factors Influencing Adoption of Pooled Rideshare An Explorative Study on User-Centered Design and Services

Conference · Fri Dec 01 23:00:00 EST 2023 · Proceedings of the Human Factors and Ergonomics Society Annual Meeting

DOI:https://doi.org/10.1177/21695067231192636· OSTI ID:2554041

Gangadharaiah, Rakesh ^[1]; Su, Haotian ^[2]; Rosopa, Elenah B. ^[2]; Kolodge MS, Kristin ^[3]; Boor, Lisa ^[3]; Rosopa, Patrick J. ^[2]; Jia, Yunyi ^[2]; Brooks, Johnell O. ^[2]

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1. Clemson University, Greenville, SC, USA; Clemson Univ., SC (United States)
2. Clemson University, Greenville, SC, USA
3. J.D. Power, Troy, MI, USA

The rise of real-time information communication through smartphones and wireless networks enabled the growth of ridesharing services. While personal rideshare services (individuals ride alone or with people they know) initially dominated the market, the popularity of pooled ridesharing (individuals share rides with strangers) has grown globally. However, pooled rideshare remains less common in the U.S., where personal vehicle usage is still the norm. Vehicle design and rideshare services may need to be tailored to user preferences to increase pooled rideshare adoption. A national U.S. survey ( N = 5,385) used exploratory and confirmatory factor analyses to identify four key factors influencing riders’ willingness to consider pooled rideshare: comfort/ease of use, convenience, vehicle technology/accessibility, and passenger safety. Understanding and implementing these user-centered design principles and service-related factors may be critical for increasing the future use of pooled rideshare services in the U.S.

• Research Organization: Clemson University
• Sponsoring Organization: USDOE Office of Energy Efficiency and Renewable Energy (EERE)
• DOE Contract Number: EE0009205
• OSTI ID: 2554041
• Journal Information: Proceedings of the Human Factors and Ergonomics Society Annual Meeting, Journal Name: Proceedings of the Human Factors and Ergonomics Society Annual Meeting; ISSN 1071-1813
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
42 ENGINEERING
99 GENERAL AND MISCELLANEOUS
actionable foresight
factor analysis
nationwide survey
policy recommendation
ride-hailing
riders
rideshare
shared mobility
sharing economy
survey methodology
survey research
transportation network companies
transportation studies
travel behavior
user acceptance
user experience
user preferences