A User-Centered Design Exploration of Factors That Influence the Rideshare Experience

Gangadharaiah, Rakesh; Su, Haotian; Rosopa, Elenah B.; Brooks, Johnell O.; Kolodge, Kristin; Boor, Lisa; Rosopa, Patrick J.; Jia, Yunyi

doi:10.3390/safety9020036

A User-Centered Design Exploration of Factors That Influence the Rideshare Experience

Journal Article · Fri May 26 00:00:00 EDT 2023 · Safety

DOI:https://doi.org/10.3390/safety9020036· OSTI ID:2554040

^[1]; ^[2]; Rosopa, Elenah B. ^[3]; Brooks, Johnell O. ^[2]; Kolodge, Kristin ^[4]; Boor, Lisa ^[4]; ^[3]; ^[2]

Clemson University, Greenville, SC (United States); Clemson University
Clemson University, Greenville, SC (United States)
Clemson University, SC (United States)
J.D. Power, Troy, MI (United States)

The rise of real-time information communication through smartphones and wireless networks enabled the growth of ridesharing services. While personal rideshare services (individuals riding alone or with acquaintances) initially dominated the market, the popularity of pooled ridesharing (individuals sharing rides with people they do not know) has grown globally. However, pooled ridesharing remains less common in the U.S., where personal vehicle usage is still the norm. Vehicle design and rideshare services may need to be tailored to user preferences to increase pooled rideshare adoption. Based on a large, national U.S. survey (N = 5385), the results of exploratory and confirmatory factor analyses suggested that four key factors influence riders’ willingness to consider pooled ridesharing: comfort/ease of use, convenience, vehicle technology/accessibility, and passenger safety. A binomial logistic regression was conducted to determine how the four factors influence one’s willingness to consider pooled ridesharing. The two factors that positively influence riders’ willingness to consider pooled ridesharing are vehicle technology/accessibility (B = 1.10) and convenience (B = 0.94), while lack of passenger safety (B = –0.63) and comfort/ease of use (B = –0.17) are pooled ridesharing deterrents. Understanding user-centered design and service factors are critical to increase the use of pooled ridesharing services in the future.

View Accepted Manuscript (DOE)

Research Organization:: Clemson University, SC (United States)

Sponsoring Organization:: USDOE Office of Energy Efficiency and Renewable Energy (EERE)

Grant/Contract Number:: EE0009205

OSTI ID:: 2554040

Journal Information:: Safety, Journal Name: Safety Journal Issue: 2 Vol. 9; ISSN 2313-576X

Publisher:: MDPICopyright Statement

Country of Publication:: United States

Language:: English

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