Green Power Marketing in the United States: A Status Report (Ninth Edition)
Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from marketers operating in states that have introduced competition into their retail electricity markets. Today, more than half of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to customers. These programs allow customers to purchase some portion of their power supply as renewable energy--almost always at a higher price--or to contribute funds for the utility to invest in renewable energy development. The term ''green pricing'' is typically used to refer to these utility programs offered in regulated or noncompetitive electricity markets. This report documents green power marketing activities and trends in the United States.
- Research Organization:
- National Renewable Energy Lab. (NREL), Golden, CO (United States)
- Sponsoring Organization:
- USDOE
- DOE Contract Number:
- AC36-99-GO10337
- OSTI ID:
- 896155
- Report Number(s):
- NREL/TP-640-40904; TRN: US200703%%505
- Country of Publication:
- United States
- Language:
- English
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Green Power Marketing in the United States: A Status Report; Seventh Edition
Green Power Marketing in the United States: A Status Report (2008 Data)
Related Subjects
29 ENERGY PLANNING
POLICY AND ECONOMY
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
AVAILABILITY
ELECTRICITY
MARKET
MARKETERS
MARKETING
RENEWABLE ENERGY SOURCES
GREEN POWER
GREEN POWER MARKETING
GREEN TAGS
VOLUNTARY MARKETS
RENEWABLE ENERGY MARKETS
UTILITIES
ELECTRICITY CUSTOMERS
ENERGY INDUSTRY TRENDS
RENEWABLE ENERGY CERTIFICATES
RECS
GREEN POWER PRODUCTS
CONSUMER RESPONSE
UTILITY GREEN PRICING PROGRAMS
Energy Analysis