Marketing and design of residential energy conservation programs for the elderly
This report describes barriers to energy conservation by the elderly. Because of these barriers, they have a greater need for programs that assist with the installation of energy-efficiency improvements. In response to this need, a number of specialized programs are operated for the elderly. This report contains descriptions of 39 energy conservation programs for the elderly. Telephone interviews were conducted with the managers of these programs to identify marketing techniques and organizational structures. Interagency networking, presentations and referrals are the most common methods of recruiting clients. Other marketing techniques in order of the frequency of use are: direct mail, bill inserts, television, radio, printed materials, and telemarketing. Many managers consider word-of-mouth advertising from satisfied clients the most effective form of marketing. Interagency networking and support (financial, structural and in-kind) can offer real advantages in the operation of conservation programs for the elderly. The use of specific marketing techniques is probably less important to success in recruiting clients than the degree of trust potential clients have in the sponsoring organization(s). 4 figs., 10 tabs.
- Research Organization:
- Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States)
- DOE Contract Number:
- AC05-84OR21400
- OSTI ID:
- 6778551
- Report Number(s):
- ORNL/CON-246; ON: DE88017141
- Resource Relation:
- Other Information: Portions of this document are illegible in microfiche products
- Country of Publication:
- United States
- Language:
- English
Similar Records
Nationwide survey of energy conservation in public school districts: Institutional, organizational, and technical characteristics
Review of financial incentive, low-income, elderly and multifamily residential conservation programs
Related Subjects
POLICY AND ECONOMY
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
ELDERLY PEOPLE
DISPOSABLE INCOME
HOUSES
ENERGY EFFICIENCY
ENERGY CONSERVATION
HIGH INCOME GROUPS
LOW INCOME GROUPS
MARKETING
NUMERICAL DATA
PROGRAM MANAGEMENT
RESIDENTIAL BUILDINGS
AGE GROUPS
AGED ADULTS
BUILDINGS
DATA
EFFICIENCY
HUMAN POPULATIONS
INCOME
INFORMATION
MANAGEMENT
MINORITY GROUPS
POPULATIONS
291000* - Energy Planning & Policy- Conservation
320100 - Energy Conservation
Consumption
& Utilization- Buildings
290500 - Energy Planning & Policy- Research
Development
Demonstration
& Commercialization