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Title: Application of Diffusion Research to Solar Energy Policy Issues

Technical Report ·
DOI:https://doi.org/10.2172/6011091· OSTI ID:6011091

This paper examines two types of information requirements that appear to be basic to DOE solar-energy-policy decisions: (1) how can the future market success of solar energy technologies be estimated, and (2) what factors influence the adoption of solar energy technologies, and what specific programs could promote solar energy adoption most effectively. This paper assesses the ability of a body of research, referred to here as diffusion research, to supply information that could partially satisfy these requirements. This assessment proceeds, first, by defining in greater detail a series of policy issues that face DOE. These are divided into cost reduction and performance improvement issues which include issues confronting the technology development component of the solar energy program, and barriers and incentives issues which are most relevant to problems of solar energy application. Second, these issues are translated into a series of questions that the diffusion approach can help resolve. Third, various elements within diffusion research are assessed in terms of their abilities to answer policy questions. Finally, the strengths and limitations of current knowledge about the diffusion of innovations are summarized, the applicability of both existing knowledge and the diffusion approach to the identified solar-energy-policy issues are discussed, and ways are suggested in which diffusion approaches can be modified and existing knowledge employed to meet short- and long-term goals of DOE. The inquiry covers the field of classical diffusion research, market research and consumer behavior, communication research, and solar-energy market-penetration modeling.

Research Organization:
National Renewable Energy Lab. (NREL), Golden, CO (United States)
Sponsoring Organization:
USDOE Office of Energy Efficiency and Renewable Energy (EERE)
DOE Contract Number:
AC36-08GO28308
OSTI ID:
6011091
Report Number(s):
SERI/TR-51-194
Country of Publication:
United States
Language:
English