Marketing and promoting solar water heaters to home builders

Technical Report · Mon Dec 06 00:00:00 EST 1999

DOI:https://doi.org/10.2172/752649· OSTI ID:752649

Keller, C; Ghent, P

This is the final report of a four-task project to develop a marketing plan designed for businesses interested in marketing solar water heaters in the new home industry. This report outlines suggested marketing communication materials and other promotional tools focused on selling products to the new home builder. Information relevant to promoting products to the new home buyer is also included.

• Research Organization: National Renewable Energy Lab., Golden, CO (US)
• Sponsoring Organization: US Department of Energy (US)
• DOE Contract Number: AC36-99GO10337
• OSTI ID: 752649
• Report Number(s): NREL/SR-550-26962
• Country of Publication: United States
• Language: English

Related Subjects

14 SOLAR ENERGY
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
BUSINESS PLAN
CONSUMER PRODUCTS
INFORMATION DISSEMINATION
MARKETING
PLANNING
PROMOTION
RETAILERS
SOLAR ENERGY
SOLAR WATER HEATERS
SOLAR WATER HEATING
WATER HEATING