Marketing and promoting solar water heaters to home builders

Technical Report · Mon Dec 06 00:00:00 EST 1999

DOI:https://doi.org/10.2172/752649· OSTI ID:752649

Keller, C; Ghent, P

This is the final report of a four-task project to develop a marketing plan designed for businesses interested in marketing solar water heaters in the new home industry. This report outlines suggested marketing communication materials and other promotional tools focused on selling products to the new home builder. Information relevant to promoting products to the new home buyer is also included.

• Research Organization: National Renewable Energy Lab. (NREL), Golden, CO (United States)
• Sponsoring Organization: US Department of Energy (US)
• DOE Contract Number: AC36-99GO10337
• OSTI ID: 752649
• Report Number(s): NREL/SR-550-26962; TRN: AH200011%%39
• Resource Relation: Other Information: PBD: 6 Dec 1999
• Country of Publication: United States
• Language: English

Related Subjects

14 SOLAR ENERGY
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
SOLAR WATER HEATERS
MARKETING
INFORMATION DISSEMINATION
CONSUMER PRODUCTS
RETAILERS
PLANNING
WATER HEATING
SOLAR WATER HEATING
BUSINESS PLAN
SOLAR ENERGY
PROMOTION