Making marketing a part of AMR. [Real-time metering systems on natural gas distribution lines]

Journal Article · Sun May 01 04:00:00 EDT 1994 · American Gas; (United States)

OSTI ID:7305713

Roddy, J ^[1]

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1. Andersen Consulting Co., Chicago, IL (United States)

Increasing competition and the need to meet customer demands are driving forces for change in the utility industry. Strategic application of such technologies as automated meter reading (AMR) and other advanced metering systems will play a large role in shaping new ways for utilities to conduct business and increase market share. And marketing will play a major role in determining both the strategic and tactical benefits of AMR. One problem with evaluating AMR technologies is that the typical evaluation doesn't consider a utility's future business environment. Instead, technology is often the only factor taken into consideration when assessing AMR and how it can improve the way one currently conducts business. For successful implementation of an advanced metering system, one should first consider how the new technology will benefit both the company and the customers. A company's marketing group is the best source for determining this, as well as for promoting these benefits once they decide to deploy a system. This paper establishes a guideline for determining and monitoring the market for AMR in a utility.

• OSTI ID: 7305713
• Journal Information: American Gas; (United States), Journal Name: American Gas; (United States) Vol. 76:4; ISSN AMGLEH; ISSN 1043-0652
• Country of Publication: United States
• Language: English

Related Subjects

03 NATURAL GAS
030600* -- Natural Gas-- Economic
Industrial
& Business Aspects
032000 -- Natural Gas-- Transport
Handling
& Storage
29 ENERGY PLANNING, POLICY, AND ECONOMY
290200 -- Energy Planning & Policy-- Economics & Sociology
AUTOMATION
COMPUTERIZED CONTROL SYSTEMS
CONTROL SYSTEMS
COST BENEFIT ANALYSIS
ECONOMIC ANALYSIS
ECONOMICS
ENERGY CONSUMPTION
ENERGY SOURCES
ENERGY SYSTEMS
FLUIDS
FOSSIL FUELS
FUEL GAS
FUELS
GAS FUELS
GAS METERS
GASES
MEASURING INSTRUMENTS
METERING
METERS
NATURAL GAS
NATURAL GAS DISTRIBUTION SYSTEMS
ON-LINE CONTROL SYSTEMS
ON-LINE SYSTEMS
REAL TIME SYSTEMS
TRANSPORT