Consumer energy conservation study. Final report. [Survey of 1043 consumers]

Technical Report · Wed Dec 01 04:00:00 EST 1976

OSTI ID:7286472

A total of 1043 interviews with California householders was completed to provide information helpful on the development of marketing, advertising, and creative approaches that will motivate a larger segment of Californians to install energy savings devices. Inputs gained from the survey research were: the collection of statewide attitudes towards energy conservation; determination of eligibility for conservation investments; observation of consumer perceptions of these investments; and observation of the degree to which policies of government/utility/financial entities would affect consumer buying interest. The methodology is described; conclusions are summarized; and detailed findings are enumerated. The interview formats are included in Appendix A. (MCW)

• Research Organization: Drossler Research Corp., San Francisco, Calif. (USA)
• OSTI ID: 7286472
• Report Number(s): NP-21891
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
290200 -- Energy Planning & Policy-- Economics & Sociology
291000* -- Energy Planning & Policy-- Conservation
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320100 -- Energy Conservation
Consumption
& Utilization-- Buildings
CALIFORNIA
ENERGY CONSERVATION
ENERGY CONSUMPTION
FORECASTING
GOVERNMENT POLICIES
MARKET
NORTH AMERICA
PUBLIC RELATIONS
RESIDENTIAL SECTOR
USA