California's Proposition 15: the what and why of its defeat. [June 8, 1976]
This analysis of the June 8, 1976 California Nuclear Initiative was prepared by the Pacific Gas and Electric Co. The defeat of Proposition 15 in the California election was successful for several reasons. A record 70 percent of the voters in California went to the polls and 97 percent of those voted on the nuclear issue with the results showing defeat by two-to-one. Apparently, the voters perceived the Nuclear Initiative as being too drastic. The campaign for defeat of the initiative stressed the consequences of closing down existing plants and closing off the nuclear option in California, namely: higher costs, job losses, and less-desirable alternatives. The campaign waged for the Initiative seems to have suffered from weak management and lack of consistent messages. (MCW)
- OSTI ID:
- 7269645
- Journal Information:
- Electr. Perspect.; (United States), Journal Name: Electr. Perspect.; (United States) Vol. 3; ISSN ELPED
- Country of Publication:
- United States
- Language:
- English
Similar Records
What voters say about the environment today
Evaluating nuclear power: voter choice on the California nuclear energy initiative. Final report
Related Subjects
210000 -- Nuclear Power Plants
29 ENERGY PLANNING, POLICY, AND ECONOMY
290600* -- Energy Planning & Policy-- Nuclear Energy
293000 -- Energy Planning & Policy-- Policy
Legislation
& Regulation
CALIFORNIA
ENVIRONMENTAL EFFECTS
LAWS
LEGISLATION
NORTH AMERICA
NUCLEAR FACILITIES
NUCLEAR POWER PLANTS
POWER PLANTS
REACTOR SAFETY
REGULATIONS
SAFETY
THERMAL POWER PLANTS
USA
WESTERN REGION