Customer thermal energy storage. A marketing opportunity for cooling off electric peak demand

Journal Article · Sat Nov 01 04:00:00 EST 1986 · IEEE Trans. Power Syst.; (United States)

DOI:https://doi.org/10.1109/TPWRS.1986.4335016· OSTI ID:7196696

Bentley, W G; Evelyn, J C

Traditionally, electric utilities have forecast the demand for their product and planned a supply system to satisfy the market. Rather than treating the forecast demand as a given, Florida Power and Light Company (FPL), has established a marketing planning function to alter future demand through direct involvement in the marketplace. The crucial element in management's evaluation of opportunities to build, maintain, shift or reduce customer load is a better understanding of our customers, including their preferences and behavior in purchasing energy. A market analysis utilizing a comprehensive marketing planning model, the Load Management Strategy Testing Model (LMSTM), indicates that the commercial sector, in general, and customer thermal energy storage, in particular, is a demand-style option the Company will actively promote. That identification is made by a detailed market feasibility study FPL is currently managing.

• Research Organization: Florida Power and Light Co., 9250 West Flagler St., Miami, FL 33174
• OSTI ID: 7196696
• Journal Information: IEEE Trans. Power Syst.; (United States), Journal Name: IEEE Trans. Power Syst.; (United States) Vol. PWRS-1:4; ISSN ITPSE
• Country of Publication: United States
• Language: English

Related Subjects

25 ENERGY STORAGE
250600 -- Energy Storage-- Thermal
29 ENERGY PLANNING, POLICY, AND ECONOMY
290200 -- Energy Planning & Policy-- Economics & Sociology
296000* -- Energy Planning & Policy-- Electric Power
COMMERCIAL SECTOR
ELECTRIC UTILITIES
EQUIPMENT
FEASIBILITY STUDIES
FORECASTING
LOAD MANAGEMENT
MANAGEMENT
MARKET
PEAK LOAD
PLANNING
POWER DEMAND
PUBLIC UTILITIES
THERMAL ENERGY STORAGE EQUIPMENT