Utilities must develop marketing expertise
Journal Article
·
· Electr. World; (United States)
OSTI ID:6972998
Electric utilities have embarked on a new wave of marketing that emphasizes customer satisfaction through choice and value received and company profitability. Marketing in most companies is reactive when it should be ''pro-active,'' and senior management has relatively little involvement in setting broad strategy. Regulatory involvement early in program development is encouraged. 2 tables.
- OSTI ID:
- 6972998
- Journal Information:
- Electr. World; (United States), Journal Name: Electr. World; (United States) Vol. 198:4; ISSN ELWOA
- Country of Publication:
- United States
- Language:
- English
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