Development and demonstration of marketing techniques for establishment of ride-sharing corporations in New York State. Final report

Technical Report · Thu Oct 01 00:00:00 EDT 1987

OSTI ID:6647545

Peters, E W

Convincing commuters to join car or vanpools can be a challenging task. Through the Energy Authority project, two guides were produced to assist in establishing ride-sharing corporations and in marketing ride-sharing services in New York State. The first guide explains how to set up a ride-sharing corporation; the second guide, developed following the completion of a Commuter Behavior Study and a six-month demonstration, discusses marketing ride-share services. The Commuter Behavior Study centered on an 18-page questionnaire mailed to 6,000 households in Long Island and upstate New York. The study's findings were incorporated into a marketing plan followed by the contractor, Island Rides, a Long Island-based ridesharing corporation, during a six-month demonstration project. By using the promotional techniques identified in the study, Island Rides experienced a 68% increase in ride-sharing applications during this successful demonstration. The results of both the study and the demonstration are presented in the report.

• Research Organization: Island Rides, Inc., Melville, NY (USA)
• OSTI ID: 6647545
• Report Number(s): PB-89-117543/XAB
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
291000 -- Energy Planning & Policy-- Conservation
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320203* -- Energy Conservation
Consumption
& Utilization-- Transportation-- Land & Roadway
CARPOOLING
DEMONSTRATION PROGRAMS
DOCUMENT TYPES
FEDERAL REGION II
MANUALS
MARKETING
NEW YORK
NORTH AMERICA
PROGRESS REPORT
SURVEYS
USA