The role of marketing in matching industry needs with technologies developed at Oak Ridge National Laboratory

Conference · Tue Nov 13 23:00:00 EST 1990

OSTI ID:6490625

Prosser, G A

National laboratories have limited resources to devote to the transfer of government-funded technologies to the commercial sector. Companies, too, face resource constraints in their attempt to identify and assimilate innovations which fit with their strategic objectives. For these reasons, persons engaged in technology transfer should attempt to identify laboratory developments which represent the best possible match with industry needs and focus their attention on those technologies which are most likely to make and impact in the marketplace. In a structured approach designed to meet this objective, Martin Marietta Energy Systems, which operates Oak Ridge National Laboratory for the Department of Energy, has established formal ties with the University of Tennessee Business School, to enhance the role of marketing for technology transfer. The school's MBA students continue to play a key role in the formulation and execution of plans designed to transform Oak Ridge technologies into new products, new jobs, and economic prosperity for US companies.

• Research Organization: Oak Ridge National Lab., TN (USA)
• Sponsoring Organization: DOE/ER
• DOE Contract Number: AC05-84OR21400
• OSTI ID: 6490625
• Report Number(s): CONF-9011143-1; ON: DE91002878
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
290500* -- Energy Planning & Policy-- Research
Development
Demonstration
& Commercialization
COMMERCIAL SECTOR
COMMERCIALIZATION
CONTRACTS
FISSION
FOSSILS
INDUSTRY
INVENTIONS
LICENSING
MARKETING
NATIONAL ORGANIZATIONS
NUCLEAR REACTIONS
ORNL
RENEWABLE RESOURCES
RESEARCH PROGRAMS
RESOURCES
TECHNOLOGY TRANSFER
THERMONUCLEAR REACTORS
US AEC
US DOE
US ERDA
US ORGANIZATIONS