Social psychological aspects of energy conservation
Conference
·
· AIP Conf. Proc.; (United States)
OSTI ID:6445650
Although some increases in the adoption of energy-efficient practices have been noted, only a small fraction of the potential savings are being realized, perhaps because human behavior is too complex for existing economic models. The rational-economic model is able to predict behavior in many situations, but it has limitations. To design effective public policy, the social, cognitive, and personal forces, which in addition to the economic realities define the situation, must be understood. This chapter examines one aspect of current energy-conservation policy, the home energy audit program mandated by the Residential Conservation Service, and attempts to show how existing social psychological research might be beneficially applied. 8 references.
- Research Organization:
- Univ. of California, Santa Cruz
- OSTI ID:
- 6445650
- Report Number(s):
- CONF-850414-
- Conference Information:
- Journal Name: AIP Conf. Proc.; (United States) Journal Volume: 135
- Country of Publication:
- United States
- Language:
- English
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