Communicate or pay the price of silence

Journal Article · Thu Jun 07 04:00:00 EDT 1979 · Public Util. Fortn.; (United States)

OSTI ID:6263936

Derry, F E

The electric utility industry's efforts to communicate with its customers through advertising, while highly criticized by consumer interest and other groups, is an important link in providing information that is in the public interest and which the industry has the right and obligation to provide. Advertising represents an efficient and economical way to share information and increase public understanding of the factors affecting utility reliability and cost. Surveys of utility customers show that they want an accounting of what the utility does with its money and consider advertising an appropriate vehicle. By pinpointing cost-related issues, advertising also helps to market programs that will reduce utility costs, such as off-peak energy use.

• Research Organization: Ohio Edison Co., Akron
• OSTI ID: 6263936
• Journal Information: Public Util. Fortn.; (United States), Journal Name: Public Util. Fortn.; (United States) Vol. 103:12; ISSN PUFNA
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
290200 -- Energy Planning & Policy-- Economics & Sociology
296000* -- Energy Planning & Policy-- Electric Power
ACCOUNTING
ADVERTISING
COMMUNICATIONS
ECONOMICS
ELECTRIC UTILITIES
INFORMATION
MANAGEMENT
PUBLIC OPINION
PUBLIC RELATIONS
PUBLIC UTILITIES