Do utilities have strategic options. ask the customer

Journal Article · Thu Mar 31 04:00:00 EST 1983 · Public Util. Fortn.; (United States)

OSTI ID:6207544

Sawhill, J C; Silverman, L P

Forecasting should be three things: accurate, understandable, and helpful in uncovering the strategic options available to management. The authors of the following article, a director and a senior research consultant in a major management consulting firm, have found that these objectives can best be achieved through end-use models rather than traditional econometric modeling, and that several utilities have benefited by switching to that approach. This article, the first in a series of three by the authors on the general subject of utilities in an uncertain environment, describes the end-use approach to understanding the options available to utility customers, in turn enabling utility managements to develop their own options for shaping and meeting customers' future demands. The second article, in a forthcoming issue, will show how electric-utility managements can develop and implement flexible, market-driven strategies. The third will discuss the steps which managements can take to improve operational effectiveness. 5 figures.

• Research Organization: McKinsey and Co., Inc., Washington, DC
• OSTI ID: 6207544
• Journal Information: Public Util. Fortn.; (United States), Journal Name: Public Util. Fortn.; (United States) Vol. 111:7; ISSN PUFNA
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
290200 -- Energy Planning & Policy-- Economics & Sociology
292000 -- Energy Planning & Policy-- Supply
Demand & Forecasting
296000* -- Energy Planning & Policy-- Electric Power
CONSUMER PROTECTION
DEMAND FACTORS
ELECTRIC UTILITIES
FORECASTING
MANAGEMENT
POWER DEMAND
PUBLIC UTILITIES