Measuring customer preferences for load management service options

Journal Article · Sun Sep 01 04:00:00 EDT 1985 · IEEE Trans. Power Appar. Syst.; (United States)

DOI:https://doi.org/10.1109/MPER.1985.5526430· OSTI ID:6399665

McKenna, W F

This paper illustrates the application of consumer research tools to the measurement of customer preferences for load management service options. The key problem is determining the extent to which customers are interested in such options and the tradeoffs they are willing to make between the conveniences of electric service and its cost. The principal methodological tool is a form of tradeoff analysis (conjoint analysis). It estimates consumer preference functions for multiattribute products and services. By understanding these preferences, planners will be in a position to design programs that meet the needs of consumers, while being consistent with the utility's costs and capability to deliver.

• Research Organization: Robinson Associates, Inc., Bryn Mawr, Pennsylvania
• OSTI ID: 6399665
• Journal Information: IEEE Trans. Power Appar. Syst.; (United States), Journal Name: IEEE Trans. Power Appar. Syst.; (United States) Vol. PAS-104:9; ISSN IEPSA
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
296002* -- Energy Planning & Policy-- Electric Power Transmission & Distribution-- (-1989)
COST BENEFIT ANALYSIS
ELECTRIC UTILITIES
ENERGY SYSTEMS
INSTITUTIONAL FACTORS
LOAD MANAGEMENT
MANAGEMENT
PLANNING
POWER SYSTEMS
PUBLIC RELATIONS
PUBLIC UTILITIES
SOCIO-ECONOMIC FACTORS