Consumer-behavorial analysis of alternate-energy adoption: the case of geothermal energy in New Mexico. Final report, 6/1/80-8/1/81

Technical Report · Sat Aug 01 04:00:00 EDT 1981

DOI:https://doi.org/10.2172/6058198· OSTI ID:6058198

McDevitt, P; Pratt, E; Michie, D

The overall objectives of the research described here are the determination of the market penetration prospects of geothermal energy in New Mexico and the identification of the key determinants of geothermal adoption by prospective consumers. The resources considered are intermediate temperature (65/sup 0/C less than or equal to T less than or equal to 150/sup 0/C) hydrothermal resources, and the applications examined are direct (non-electric) uses. In order to achieve the overall research objectives, four specific work tasks were undertaken: the design of a marketing research instrument for investigating prospects for the market penetration of geothermal energy; the implementation of the marketing research instrument through a pilot study of adoption behavior of prospective consumers of geothermal energy in the state of New Mexico; the identification and evaluation of market considerations which will affect the commercialization of direct geothermal applications within the state; and the design of a comprehensive marketing program to maximize the commercialization of geothermal energy in New Mexico.

• Research Organization: New Mexico State Univ., Las Cruces (USA). New Mexico Energy Inst.
• DOE Contract Number: AS07-78ID01756
• OSTI ID: 6058198
• Report Number(s): NMEI-61-26; ON: DE83015296
• Country of Publication: United States
• Language: English

Related Subjects

15 GEOTHERMAL ENERGY
150500* -- Geothermal Energy-- Economics
Industrial
& Business Aspects
29 ENERGY PLANNING, POLICY, AND ECONOMY
299002 -- Energy Planning & Policy-- Geothermal-- (-1989)
COMMERCIALIZATION
ENERGY
ENERGY SOURCES
FEDERAL REGION VI
GEOTHERMAL ENERGY
Geothermal Legacy
IMPLEMENTATION
MARKETING RESEARCH
NEW MEXICO
NORTH AMERICA
PRICES
RENEWABLE ENERGY SOURCES
USA