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Transit marketing: successes and failures. Final report

Technical Report ·
OSTI ID:5487863
The synthesis will be of interest to transit planners, administrators, and others in the transit field who are concerned with the marketing of transit services. Information is presented on transit-marketing programs that have been successful and on some that were not successful. Transit agencies have tried many different types of marketing programs to increase ridership or revenue or to improve operations; these have met with varying degrees of success. The report of the Transportation Research Board describes several of these programs and gives general indication of why some are more successful than others.
Research Organization:
National Research Council, Washington, DC (USA). Transportation Research Board
OSTI ID:
5487863
Report Number(s):
PB-88-128616/XAB; TRB/NCTRP/SYN-12
Country of Publication:
United States
Language:
English

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Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
291000 -- Energy Planning & Policy-- Conservation
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320200* -- Energy Conservation
Consumption
& Utilization-- Transportation
EVALUATION
MANAGEMENT
MARKETING
MASS TRANSIT SYSTEMS
PLANNING
PROGRAM MANAGEMENT
PUBLIC ENTERPRISES
TRANSPORTATION SYSTEMS