Handbook: Using market segmentation to increase transit ridership. Final report

Technical Report · Thu Dec 31 04:00:00 EST 1998

OSTI ID:339732

Elmore-Yalch, R

This handbook will be of interest to transit managers, marketing professionals, planners, and others interested in the potential implementation of market segmentation strategies to increase transit ridership. This handbook provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program. The handbook places special emphasis on issues that must be addressed when using market segmentation, procedures and terminology that one may encounter in connection with segmentation, problems likely to arise in implementing segmentation studies, ways to encourage the use of market segmentation at transit agencies, and methods to translate segmentation findings into strategy.

• Research Organization: Transportation Research Board, Transit Cooperative Research Program, Washington, DC (United States); Northwest Research Group, Inc., Bellevue, WA (United States); Federal Transit Administration, Washington, DC (United States); Transit Development Corp., Washington, DC (United States)
• OSTI ID: 339732
• Report Number(s): PB--99-126666/XAB; TRB/TCRP--36
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
COMPETITION
MARKET
MARKETING
MASS TRANSIT SYSTEMS
PUBLIC OPINION
PUBLIC RELATIONS
RAPID TRANSIT SYSTEMS