Role of auditor sales effectiveness in residential conservation incentive programs: a case study at Florida Power and Light
Technical Report
·
OSTI ID:5075205
This report examines Marketing Service Representative effects on customer response to Florida Power and Light's postaudit incentive programs. Levels of participation in these programs are affected by the decision to request a home energy survey, and the decisions to participate and to invest at various levels in each postaudit program. Because the MSR has contact with households only after an audit request is made, this analysis concentrates on the incentive program participation decision. This analysis of auditor salesmanship examines three data sets containing information on MSRs and the households they surveyed during two months of 1985.
- Research Organization:
- Oak Ridge National Lab., TN (USA); Florida Power and Light Co., Miami (USA)
- DOE Contract Number:
- AC05-84OR21400
- OSTI ID:
- 5075205
- Report Number(s):
- ORNL/CON-201; ON: DE87001620
- Country of Publication:
- United States
- Language:
- English
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