The high-efficiency laundry metering and marketing analysis (THELMA) project: Volume 10 -- Project synthesis. Final report
- Dethman and Associates, Seattle, WA (United States)
- Hagler Bailly Consulting, Inc., Madison, WI (United States)
- SBW Consulting, Inc., Bellevue, WA (United States)
The High-Efficiency Laundry Metering and Marketing Analysis (THELMA) project is developing information for promoting efficient clothes washers that use less energy and water. THELMA was established by EPRI and 28 utilities and other organizations as a Tailored Collaboration program to support market transformation to horizontal-axis (H-axis) machines. The research agenda includes lab testing, qualitative and quantitative consumer research, and in-home metering of conventional and H-axis machines. This report synthesizes all aspects of the extensive research program. Chapter 1 reviews the THELMA project goals and summarizes the objectives and activities of the three integrated components: market assessment, appliance distribution analysis, and impact analysis. Chapter 2 summarizes findings from the research to present an assessment of the current market conditions and dynamics, giving data on annual sales patterns, laundry behaviors, buying behaviors, pricing, and other factors affecting market penetration. Chapter 3 discusses the implications of the research findings for utilities interested in promoting H-axis washers. It examines customer economics (payback time for purchasers) and presents customer-based marketing strategies for overcoming identified market barriers.
- Research Organization:
- Electric Power Research Inst. (EPRI), Palo Alto, CA (United States); Dethman and Associates, Seattle, WA (United States); Hagler Bailly Consulting, Inc., Madison, WI (United States); SBW Consulting, Inc., Bellevue, WA (United States)
- Sponsoring Organization:
- Electric Power Research Inst., Palo Alto, CA (United States); USDOE, Washington, DC (United States)
- OSTI ID:
- 362623
- Report Number(s):
- EPRI-TR-109147-V10; NC: NONE; TRN: AHC29926%%278
- Resource Relation:
- Other Information: PBD: Aug 1998
- Country of Publication:
- United States
- Language:
- English
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