Customer trust in their utility company and interest in household-level battery storage

Familia, Thomas; Horne, Christine

doi:10.1016/j.apenergy.2022.119772

Customer trust in their utility company and interest in household-level battery storage

Journal Article · Sun Aug 07 00:00:00 EDT 2022 · Applied Energy

DOI:https://doi.org/10.1016/j.apenergy.2022.119772· OSTI ID:2418460

Familia, Thomas ^[1]; Horne, Christine ^[2]

Washington State Univ., Pullman, WA (United States); OSTI
Washington State Univ., Pullman, WA (United States)

Here we seek to contribute to understanding household interest in battery storage, particularly the role of customer trust in their utility company. Using data from a survey of California households, we examine whether customers’ trust in their utility company is associated with their interest in battery storage. We find that customer trust that their utility company acts in their best interest is associated with lower levels of interest. Trust that the utility company is competent has some effect. Perceptions that battery storage has financial and environmental benefits and low nonmonetary costs are also associated with higher levels of interest.

View Accepted Manuscript (DOE)

Research Organization:: Washington State Univ., Pullman, WA (United States)

Sponsoring Organization:: USDOE Office of International Affairs (IA); USDOE Office of Electricity (OE)

Grant/Contract Number:: IA0000025

OSTI ID:: 2418460

Alternate ID(s):: OSTI ID: 1882778

Journal Information:: Applied Energy, Journal Name: Applied Energy Journal Issue: C Vol. 324; ISSN 0306-2619

Publisher:: ElsevierCopyright Statement

Country of Publication:: United States

Language:: English

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Customer trust in their utility company and interest in household-level battery storage

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