Mission impossible? - Government Agencies And Public Relations For Nuclear Waste Disposal In Germany
- Federal Institute for Geosciences and Natural Resources (BGR), Hannover (Germany)
Analyzing the opinion of European Union citizens on the management of radioactive waste a survey of 2005 shows that European citizens are almost unanimous in the need to set up a national strategy for high-level radioactive waste disposal without any delay. While 45% of respondents consider that deep underground disposal represents the most appropriate solution for long-term management of highly radioactive waste, 38% disagree. In Germany, the divergence of opinion in this respect is very distinctive and it shows that, although experts believe that selected sites represent the best solution, this information does not yet seem to have reached the public. The reason therefore is both the lack of interesting and comprehensible information of issues related to nuclear waste disposal and negative media reporting always coupled with the negative public opinion about atomic energy in Germany. In Germany the siting, construction, and operation of a repository for radioactive waste is a national task. The Federal Institute for Geosciences and Natural Resources (BGR) as a government agency is a praxis oriented science institution and works on all geo-scientific and geotechnical issues in the German repository projects. According to its guidance BGR feels responsible for the future generations and is acting as a neutral and anticipatory partner for ministries and public authorities as well as a partner for industry, society and scientific bodies. BGR therefore is able to accomplish an essential contribution for the creation of public confidence for radioactive waste disposal due to precise public relations strategies. Sending the following messages is BGR's communication goal: - Radioactive waste can safely be disposed of in deep geological formations; - BGR is capable to handle this duty and delivers reliable results. Thereby, the BGR is in particular interested in passing on the information about nuclear waste disposal in a current and comprehensible way as well as providing arguments for the public. Public relations work of an authority should not only be to announce its expertise and consulting competence, but also to operate goal-orientated as a dialog partner and service provider of the community. BGR as an authority meets this challenge with the important advantage of accomplishing scientific research itself and thus delivering information first hand. In the last couple of years the BGR started to build its own public relations about its geo-scientific research. The BGR is planning to handle this dialog continuously, consistently and even strengthen it. Target groups are not only experts like research institutes and universities but also citizens as well as stakeholders and decision-makers. In order to fulfil the requirements of a comprehensive geo-scientific information policy, BGR is continuously enlarging its internet offer to the issue of nuclear waste disposal. The focal point concentrates on current, generally understandable words as well as on a wide offer about expert knowledge. Furthermore, the citizens shall be informed and sensitized about the topic of disposal by continuous media and press work. Through a target group oriented information in dialog with the public, state authorities, such as the BGR, are able to give an important contribution for the objectification of the 'disposal issue' and therefore more acceptance which could lead to more confidence within the population. BGR is analyzing international public relation concepts and is trying to transfer suitable strategies for public communication in Germany. Experience in Public Relations in the last four years have demonstrated that exciting as well as comprehensible information and an active presentation of topics of nuclear waste disposal consistently showed positive reactions and interest among the participants. (authors)
- Research Organization:
- WM Symposia, 1628 E. Southern Avenue, Suite 9 - 332, Tempe, AZ 85282 (United States)
- OSTI ID:
- 21294599
- Report Number(s):
- INIS-US-09-WM-07; TRN: US10V0039040789
- Resource Relation:
- Conference: WM'07: 2007 Waste Management Symposium - Global Accomplishments in Environmental and Radioactive Waste Management: Education and Opportunity for the Next Generation of Waste Management Professionals, Tucson, AZ (United States), 25 Feb - 1 Mar 2007; Other Information: Country of input: France; 8 refs
- Country of Publication:
- United States
- Language:
- English
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Related Subjects
COMMUNICATIONS
EUROPEAN UNION
FEDERAL REPUBLIC OF GERMANY
GEOLOGIC FORMATIONS
HIGH-LEVEL RADIOACTIVE WASTES
INFORMATION
PUBLIC OPINION
PUBLIC RELATIONS
RADIOACTIVE WASTE DISPOSAL
STATE GOVERNMENT
UNDERGROUND DISPOSAL