Individual and group electronic brainstorming in an industrial setting.
An experiment was conducted comparing the effectiveness of individual versus group electronic brainstorming in addressing real-world 'wickedly difficult' challenges. Previous laboratory research has engaged small groups of students in answering questions irrelevant to an industrial setting. The current experiment extended this research to larger, real-world employee groups engaged in addressing organization-relevant challenges. Within the present experiment, the data demonstrated that individuals performed at least as well as groups in terms of number of ideas produced and significantly (p < .02) outperformed groups in terms of the quality of those ideas (as measured along the dimensions of originality, feasibility, and effectiveness).
- Research Organization:
- Sandia National Laboratories (SNL), Albuquerque, NM, and Livermore, CA (United States)
- Sponsoring Organization:
- USDOE
- DOE Contract Number:
- AC04-94AL85000
- OSTI ID:
- 949854
- Report Number(s):
- SAND2008-3928C; TRN: US200909%%446
- Resource Relation:
- Conference: Proposed for presentation at the Human Factors and Ergonomics Society (HFES) Annual Conference held September 22-26, 2008 in New York, NY.
- Country of Publication:
- United States
- Language:
- English
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